How Social Media Advertisements Help Businesses Grow

According to a recent statistic, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media. In today’s digital marketplace, which offers too much competition, only an effectively designed paid advertising campaign can increase sales and enhance the brand’s overall presence and recognition. Due to this, most contemporary businesses opt for social media ads rather than traditional ads. Social media has become increasingly popular and is in almost everyone’s access, broadening the spectrum of brands’ opportunities to advertise. However, paid advertisements remain on top of the most effective advertising methods. Social media ads require less effort and hard work if compared with the traditional forms of advertisement. They are in access of almost everyone, and so any brand can advertise on social platforms.

Paid advertisements generally promise a better presence of a brand and provide a larger number of potential audiences to brands. They primarily target the audience in search of products or services similar to that of the advertised brand, ensuring a larger number of customers witness and opt for the brand. Social media advertisement is generally cheaper and affordable for brands of every intensity. On the contrary, other means of advertisements do not promise such benefits. In today’s technological havoc, it is only through social media presence that any brand can strive to succeed.

Let’s now look into the importance of social media in business by analysing its advantages.

1. Leverage Social Advertising

2. Boost Brand Awareness

3. Increase Inbound Traffic

4. Improve Search Engine Optimization

5. Increase Conversion Rates

6. Satisfy Your Customers

7. Enhance Brand Loyalty

Social media advertising may be the new kid on the block, but it’s growing faster than imagined. Take Facebook Ads for example. Even though the social network launched ads in 2005, it managed to reach 9.16B in ad revenue in the first quarter of 2017. This just goes on to show that social advertising is here to stay — for a long, long time. As more and more businesses successfully experiment with digital advertising. They’re realising that taking the social media advertising route makes total sense. Here’s why:

• Lower ad costs: When compared to traditional advertising methods such as print media. TV and radio advertising, social ads are not only dependable but also cheaper. What’s more, you’re allowed to engage on various social media channels for free before scaling with paid ads. You’re free to grow on your own, at your own pace.

• Targeted reach: Traditional advertising doesn’t give you the luxury to reach out to your target audience the way social media ads do. It simply doesn’t work that way. When you’re doing offline advertising, you’re taking the blind. A shotgun approach where your returns are dismal even if you’re making big investments. Using social media ads you reach out to targeted prospects, increase your conversions and ultimately get a higher return on investment.

• Real-time performance analysis: Knowing if your ad is working or not is integral in order to improve it. When you’re doing any type of offline advertising, you’re unable to analyse the performance of your ad campaign. Which cripples massively cripples your efforts. Paid social media ads on the other hand allow you to constantly keep track of how well (or how bad) your ad is performing. You’re able to change your ad on the fly and instantaneously see the results.

Last but not the least, it’s important for businesses of all types to understand that social media ads are only getting bigger and smarter. Social media advertising is where the future is headed. It’s the new wave. The question is, are you a part of it?