The Importance of Website Design for Your Audience

Most consumers perform in-depth online research on products and services before making purchase decisions. A study by the e-Commerce Foundation shows 88% of buyers will search for product information before buying it online. Such a purchase behaviour stresses the value of a content-rich, professionally designed website for a business. What’s more, consumers spend more time on beautifully designed sites than they do on plain and basic ones.

Here are ways a good web design impacts your business:

A Responsive Website Helps Business Reach More Clients

According to a recent research by Pew Research Center, it was discovered that more and more users are using their mobile phones to do business. This means that businesses need to take advantage of this new set of customers by creating websites that can get clients who are away from their computers.

A Good Site Increases Customer Conversion

When a business has a well-designed website, it becomes easier to get more customer conversions. This is because a well-designed website uses its elements to lead customers directly to what they need without distractions.

Websites Help in Business Branding

A poor looking website will damage the brand of any company while a scummy-looking website drives customers away. However, an elegant website will help people to connect with a business’s branding. A website with a user-friendly page tends to attract clients more to businesses.

It Aids Your Search Engine Optimization (SEO) Strategy

Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.

This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to snuff, you’ll be fighting an uphill battle for visibility from the start.

Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.

The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a web design agency that knows what they’re doing.

It Sets The Impression for Customer Service

People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.

Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will fe

el more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website.

On the other hand, an outdated and unappealing site makes your business appear cold and aloof. People don’t want to check out a business that doesn’t value them enough to make a good first impression.

Think of your web design as the digital face of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent to a friendly face greeting your new visitors.

Your Competitors Are Doing It

If you need a reason for why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site.

You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform better than your website.

This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing.

Your website’s design is an opportunity for you to set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.

It takes both design and marketing skills to create the best website for your business. Although there are several people who can create websites, it takes a skilled person to design a website that looks polished and functional. Caption Digital Marketing team has web designers and developers who will optimize your website potential. Get in touch with one of our media consultants to learn more.