Establishing an in-house Sales Development Representative (SDR) function is a necessary but often costly venture, it needs time to perform and trial and error to build. Lets have a look at just how costly that might be and what you can do to save; Firstly, the backbone of any SDR function is of course, the SDR. Allocating approximately £1,500 to £2,000 per SDR (at best) for job postings and screening, you may expect monthly recruitment expenses of £4,500 to £6,000 for three SDRs. Next, they need a sharp skill-set. Consider an average monthly
training budget of £500 to £1000 per SDR, resulting in a range of £1,500 to £3,000 for three SDRs actively engaging in professional development.
Alongside the SDR team, an accomplished sales manager to guide and oversee their activities is crucial. Allowing for a monthly cost of £3,000 to £5,000, seems prudent, accounting for salary and benefits, ensures proficient leadership and support for the SDRs.
Now lets think leads, CRM and assistive software. Allocate approximately £150 to £200 per user, per month for CRM software, sales automation tools, and lead generation platforms. With a team of Three SDRs, this can amount to a £400 to £600 monthly investment. Of course, they will want paying! A good SDR can expect to bring home anywhere between £1,800-3,000 (depending on your compensation package) per month.
Here comes the dreaded ‘costs will vary dependant on...’ paragraph. I know its boring, but it really does and I haven't mentioned half of the potential expenses. Having said that, to build and operate a fully functioning 3 team SDR detail, expect to shell out anywhere between
£14,500 -£18,000 per month. So what are your options?
Outsourcing to a Specialised Agency: A specialist SDR service can be a cost-efficient alternative. They have established teams of trained SDR professionals who are skilled in lead generation and appointment setting. By outsourcing, you can benefit from their expertise and industry knowledge without the need for extensive recruitment and training costs. Additionally, you can often scale up or down the services as per your business needs, while saving between 40%-70% on in-house costs.
Utilising Freelancers or Virtual Assistants: Another less costly option is to work with freelancers who specialise in sales and lead gen. Platforms and marketplaces offer access to a wide range of talented professionals who can handle various aspects of your sales outreach, including qualification, prospecting, and appointment scheduling. This can also lend its success to trial and error at times as good, reliable freelancers can be illusive if you don't know where to look and this can prove a harder strategy to scale.
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